How AI Overviews May Be Hurting Your Traffic (And What To Do) - Watt Media
If you’ve been watching your analytics lately and wondering why traffic is slipping even though your rankings look fine, you’re not alone. Across industries, site owners are seeing fewer visits from Google without any obvious explanation. In 2025, Google rolled out AI Overviews, an update that uses large language models (LLMs) to summarize answers directly at the top of search results. Users get the information they need right away, which means fewer of them actually click through to the websites that provided it. AI overviews can capture traffic that would have gone to your site, so you need to structure your content for rich answers, prioritize depth, and make sure your site is fast, trustworthy, and easy to navigate. It’s a major shift in how people interact with search. But once you understand what’s changing, there are smart ways to adapt and even find new opportunities in the process. Read more here .