4 Key Strategies to Avoid Wasting Money on Pay-Per-Click Ads - Watt Media
Finding cost-effective ways to generate business is essential, but it’s not easy. Pay-per-click (PPC) ads are tempting because they’re a fast way to see results and have the potential for significant traffic or sales boosts. However, if you don’t build your PPC campaigns effectively, your return on investment (ROI) can turn very negative quickly. Here’s a guide to turning a profit on PPC ads via search engines, social media, and other channels.