SEO vs GEO: Boosting Visibility in the Age of AI
Stop me if you’ve heard this before: SEO is changing…again. Visibility has always been the name of the game. But with the rise in AI agents, chatbots, and other non-search tools, how you achieve that visibility has changed. In 2024, Google introduced AI Overviews, and suddenly users started getting answers without ever clicking a website. Tools like ChatGPT, Perplexity, and even Siri are doing the same—delivering answers, not just links. That means fewer clicks, but not fewer opportunities. That shift has introduced a new kind of optimization, known by many names, that marketers should know: Generative Engine Optimization (GEO, or AISEO, AEO, LLMO, etc). GEO helps your brand stay visible in these “zero-click” environments, where users get answers without visiting a website. Regardless of how you feel about ChatGPT and other Language Models as a trend or revolution, they’re becoming key to building long-term brand awareness and trust in the age of AI. If traditional SEO is about ranking...